I get a lot of emails from readers on whether drugstore brand makeup can be trusted or if luxury brand cosmetics are worth the price and it really got me thinking about my stance on the subject. As a confessed beauty addict I have tried some of the best and the worst in both arenas and many times I find myself purchasing mid to higher end brands, however I am torn and can fully admit that drugstore brands are not necessarily my last choice either. Over the last 5-7 years I feel that drugstore brands have stepped their game up with offering reasonably priced highly pigmented cosmetics for a wider array of skin tones.
Nowadays all of my skincare products, foundation, concealer, face powders, blush, and eyeshadow are luxury brand as they tend to house items that despite the price are longer lasting, contain less filler ingredients and are more complimentary to my dark complexion. I do love many drugstore lipsticks and lip liners but find the less expensive eyeshadow to still be lacking in color payoff. My collection of eyeliner, lipstick, nail polish, and mascara comes in in an assortment of price points and can range from brands like Wet n Wild all the way up to Chanel and YSL.
I recently took this debate to some of That IT Girl’s readers and found the responses similar to my sentiments. When asked, “drugstore brands vs luxury brands, which one do you prefer when making your makeup purchasing choices?” readers replied with:
“I lean towards “higher end” only because I like being able to open and use it and bring it back if I don’t like it. So if it’s a brand that is in Sephora or Ulta I’ll go for it more. There are also some things you really just need to splurge on depending on your skin needs.” – Jennifer B.
“I’m a firm believer in you get what you pay for.. I can do a lot of items drugstore but I will always spend my money on eyeshadow and concealer because cheaper ones are generally awful and I don’t have the patience to “work with it” – Joan B.
“Foundations, concealers, mascara, & eyeshadows I buy at high end … because you get what you pay for” -Lynn K.
Tell me what you think. Do you prefer drugstore brand or luxury brand skin care and cosmetics? Leave a comment and lets discuss.